Feeling unsure of what to measure? 

Get the 2018


An introduction to using dashboards to show the value of PR

Measurement and analytics are the top hiring skills for 2018

What You'll Learn

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Why the C-suite Wants Data

Execs are under pressure to measure value, impact, and contribution to the bottom line. (2017 Marketing Performance Management Benchmark study.)

What to Measure

PR Pros say this is their biggest challenge. 

Find out how to determine outcomes and set goals that support the business objectives.

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 Tools You Can Use

The second biggest challenge for PR practitioners is how to measure results. Discover easy-to-use tools that can get you started right away.

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