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An introduction to using dashboards to show the value of PR
Why the C-suite Wants Data
Execs are under pressure to measure value, impact, and contribution to the bottom line. (Marketing Performance Management Benchmark study.)
What to Measure
PR Pros say this is their biggest challenge.
Find out how to determine outcomes and set goals that support the business objectives.
Tools You Can Use
The second biggest challenge for PR practitioners is how to measure results. Discover easy-to-use tools that can get you started right away.
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